NOT EVERYONE CAN PLAY PROFESSIONAL SPORTS BUT YOU CAN STILL BE A PART OF THE GAME.
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Future Sports Business Executives
Scott Bergman is the Communications Manager for USA Gymnastics. Here, he explains how he got started as a social media manager.
“This is a hyper-competitive field. People need to realize that when they see me acting like Jerry Maguire, or they look at the press conferences that there’s another side, too. Sports Agentry can be sitting outside a pro game until two in the morning to see your client. It can be sitting in a hotel lobby waiting for a client to come, who never comes. Every job is going to have the mundane as well as the sublime.”
-Leigh Steinberg, CEO Steinberg Sports and Entertainment
“You don’t have to have a sports background. You don’t have to be an athlete to work in sports. The key is getting the right type of experience, and keeping your head down, and doing your job well – and always looking for more opportunity. If your more opportunity is [outside of sports] continue to do that, because you never know when an opportunity at the NFL might open up. We’re always looking for diverse thought. If you’re passionate about something and you can think about things differently, when an opportunity comes up… you can take it.” -Renie Anderson, Senior Vice President, NFL
“Get some experience. That can be in the classroom through a Sport Management program... Be a work-study student in the Athletic Department, an internship, a graduate assistantship… Get a feel for what college athletics is, because it’s not for everybody. The advice I give to the entry level student is to make yourself a super-star. Differentiate yourself. It’s a very competitive field. We get 100+ applications every time we post a job.”
-Ian McCaw, Director of Athletics, Baylor University